Chapter 6: Persuasive
Learning Objectives
By the end of the chapter, you will be able to:
- Describe ethical expectations for persuasive communication
- Set an overarching persuasive strategy
- Identify the additional components of receiver analysis necessary when attempting to persuade
- Develop a supporting structure for a persuasive argument, including claims and evidence
- Explain at least one advanced strategy for adapting your persuasive strategy based on your receiver
- Define and identify six different types of fallacies
You also will learn message design strategies for:
- Requesting funds
- Proposing a business idea
