For Instructors

The competency-based approach to teaching business communication was developed by Kristen Lucas, Jacob D. Rawlins, and Jenna Haugen at the University of Louisville. The approach is based on the premise that all business communication is goals-oriented and receiver-centric. Then, through a scaffolded pedagogical approach, students learn the building blocks of communication competency that transcend specific communication contexts and genres. This approach gives students tangible and translatable skills that build their confidence for communicating in business.

You can read more about the approach in BizEd Magazine and Business and Professional Communication Quarterly.

If you are interested in implementing the competency-based approach in your business communication courses, please contact Kristen Lucas at kristen.lucas@louisville.edu. Verified instructors can access free teaching materials, including sample syllabi, course assignments, instructional slide decks, and grading rubrics.