As the primary author of this Online Educational Resource (OER), I would like to welcome you to course of Sport Marketing (with an emphasis in collegiate athletics). I hope that you will enjoy this course very much. I would recommend that you take time to read the syllabus and each chapter of the textbook carefully. If you have any question regarding the reading assignments, presentations, projects, or exams, please feel free to discuss with me. I will do my best to help you successfully complete all of the required criteria of this course.

Be sure to keep in mind, you only get out of a course what you put into it………to get the most from this course, you will need to read and study the information as hard as you can and evaluate how they are relevant to your future profession and career.

Once again, good luck on your semester!!