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Book Title: Sport Marketing with an Emphasis in Collegiate Sports

Authors: Steve Chen and Kenneth Henderson

Cover image for Sport Marketing with an Emphasis in Collegiate Sports
License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Authors

Steve Chen and Kenneth Henderson

License

Subject

Sporting events and management

Metadata

Title
Sport Marketing with an Emphasis in Collegiate Sports
Authors
Steve Chen and Kenneth Henderson
Contributor
steveshihchiachen
Primary Subject
Sporting events and management
Additional Subject(s)
Sales and marketing management, Sales and marketing, Hospitality, sports, leisure and tourism industries, Athletics, gymnastics and related sports, eSports / Professional video gaming
Institution
Morehead State University
Publisher City
Morehead, KY